Monday, August 20, 2007

Head to Toe Black in Ad Campaigns

There are a couple of ad campaigns out right now that are making great use of head-to-toe black outfits. These first two images are in all the magazines right now because they're part of Gap's Fall '07 campaign:

I like this dress so much that when I first saw the ad a few weeks back, I went looking for the dress at my local Gap. It wasn't in stores then, but maybe it is by now. I'm craving a sweater dress this season, but nothing too trendy. For the past few seasons, because of the empire waist fad, it's been hard to find dresses that are fitted at the natural waist. (Shopping for summer dresses this year was such a challenge!) I think this Gap version is a simple, surely inexpensive way to work around the problem. It's so utterly basic that it could never hurt to have it on hand. At the same time, it has the potential to become a foundational favorite, depending on how it fits and the quality of the wool. I like the cap sleeves, which make it office- and winter-appropriate when topped with something long-sleeved. I think I'd be pretty quick to belt it, though it might look surprisingly good belt-free.

These next two pictures are from Moschino's Fall campaign:

Even though the first is an empire-waisted dress, I could see trying to work this item, since it doesn't scream "shapeless sack" or "maternity wear". I think what's helping it is the drape of the fabric, bubble hem and the gathering beneath the bust. There's a little more structure there than with the average empire-waist dress and the bare arms and decolletage would give some sense of the proportions of the body within. For me, it would likely remain an evening look, a way to refresh the silhouettes of my little black cocktail dresses.

Even better than the dress is the skirt and top combo in the second look. The blouse is just great: form-fitting, with delicate ruffles. I also like the textured fabric of the skirt and the overall shape.

I have a feeling that every August, after wearing pale colors all summer, I tend to look forward to the elegant simplicity of black. These images offer some nice ideas and inspiration for ways to wear the look this fall.

All images from Elle, September '07.

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